Peace for Kids

Phase 1: Brand

Since children and their parents are the primary clientele of Peace for Kids, I wanted to make sure the brand felt fun and approachable while still conveying a voice of confidence and authority.

Logo

The logo we created certainly nodded to the playful side of the brand. Both the peace fingers and the primary brand typeface convey fun.

Color

The color palette we chose was full of bright complementary colors that work well on their own or in pairs.

Typography

The typography we chose for the brand and website are a good balance of unique quirkiness and professionalism. The heading font especially catches a readers eye and helps establish hierarchy in both print and digital applications.

Shapes, Imagery, and Texture

An important brand element for Peace for Kids is their use of imagery. A combination of bright, organic shapes and wavy, checkered textures extend the playfulness of the brand and establish a depth to the website.

Phase 2: Web Design

The purpose of the site is to establish Peace for Kids as an approachable, fun solution for the needs of neurodivergent children and their families.

The hero section directly asks the user questions about what their child might be struggling with. The last word in the question erases and rewrites as another word. This helps establish a level of trust and understanding.

Including a bio area on the homepage helps add a level of humanness to the company.